Farmed salmon often gets a bad name. People tend to have the misconception that all fish farming is performed inhumanely and has a taste and texture that is lackluster in comparison to wild. This is most often not the case. Just like anything else, there are good farms and there are bad farms. Sustainable salmon farming is 100% humane to the fish, and more importantly protects the wild salmon population. It also has a great taste and texture. In most cases, only a true connoisseur will be able to tell the difference between farmed and wild smoked salmon. It is important to remember that without sustainably farmed salmon, there would be no salmon remaining in the wild.